Services for System Suppliers
Technology
Health Care Focus
      Professional Services for
Health Industry Systems Suppliers

TKG has worked with many large and small system
suppliers that serve the healthcare market place.
Both HIS and best of breed vendors, we have
assisted in:

    - Strategic Planning Assistance
   - Product Planning and Positioning
   - ARRA and Meaningful Use Assessments
   - Competitive Analysis
   - Revenue, Growth and Operating Issues
   - Marketing and selling strategies unique to
     the health care marketplace.

Strategic Planning Assistance and Product
Positioning

Today, many specialized health information
systems development companies face critical
questions and issues such as:

With the constant changes in the healthcare marketplace, do
you know where your firm's best fit is?  How can you position
your product to take maximum advantage of upcoming
industry changes such as: ARRA, Medicare outcomes
management, quality indicators and pay-for-performance?
These changes will transform healthcare much like DRGs did
in 1983. Will your product, sales team and marketing
message be ready?

The Kelzon Group can help you address the above by:

  • helping you develop an enterprise architecture for your
    products
  • identifying more focused target market segments for
    your products
  • assessing your products' position in the market
  • identifying the best growth opportunities and
    competitive strategies
  • completing competitive analyses
  • identifying and assisting with strategic third party
    reseller arrangements
  • developing sound multi-year plans to assist in securing
    capital financing
  • assessing management and personnel requirements
    needed to execute the plan
  • assisting in partnerships, mergers and acquisitions        

ARRA and Meaningful Use - Independent
Assessment
      Do you need an independent assessment of where your
     products and plans stand relative to ARRA requirements
     and Meaningful Use criteria?
     We will conduct a complete independent review of your
     current IT offerings and plans to meet the evolving federal
     standards using our proprietary assessment tools.  
     We will identify where adjustments in plans and
     applications are needed to avoid sales losses and client
     penalties.
     Help you determine how to position your products to
     maximize sales under ARRA.

Revenue Growth and Operating Issues
Are you struggling with missed revenue targets? Are
you frequently losing prospective sales to 'no
decision'? Are you unsure of what is really in the
pipeline? Are you having difficulty bringing together
the sales and marketing processes?

We can help you:

  • implement a proven sales process specifically aimed
    at the challenges of a long-term sales cycle for the
    high cost, non-tangible products you market
  • beat the big firms selling 'solutions' not products
  • identify how best to position your products against the
    competition
  • minimize cost of sales, shorten the sales cycle, and
    eliminate dead-end accounts early
  • do fewer demos and answer fewer RFPs while
    improving your close rate
  • implement a marketing program directly tied to the
    sales process
  • train sales staff to sell solutions not products
  • establish a reliable revenue forecast tool that you can
    trust

If your company is struggling with any of the
above issues, we can help.

Email:        TKG@kelzongroup.com
Phone:        312-303-0577